2025 Annual Marketing Report
From chaos to clarity: unlocking the power of data driven marketing
Get the clarity and confidence you need for your marketing strategy
The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market fluctuations, including supply chain uncertainties and shifting consumer sentiment, creating real challenges.
Despite these uncertainties, your inherent strength as a marketer—adaptability—is key. Your strategy? Staying connected, no matter the shift. Your long game? Knowing that consistent advertising through the highs and lows builds lasting power. This is the core of what it means to be a marketer in times like these. You’re skilled at adjusting strategies and budgets to connect with customers through every twist and turn. And you understand that consistent advertising investment can lead to stronger outcomes.
Now in its seventh edition, the Annual Marketing Report 2025 is your strategic advantage. We’ve surveyed 1,400 leading marketers around the world to bring you actionable intelligence across three essential strategies for thriving now.
Inside, you’ll discover:
54%
of global marketers plan to reduce ad spend this year
48%
of North American marketers prioritize revenue growth and brand awareness equally
32%
of marketers measure traditional and digital media spend holistically
Roll with the punches
Understand global trends and proven strategies for resilient marketers to adjust spending and adapt to evolving market dynamics.
Find the sweet spot
Learn the art of achieving short-term performance goals while maintaining a strong, long-term brand presence.
See things clearly
Gain clarity on how to effectively measure your cross-media campaigns and identify the tools that provide real understanding.
Don’t let uncertainty cloud your marketing decisions
The path to marketing success in 2025 demands clarity and informed action. Download our 2025 Annual Marketing Report to gain a strategic advantage in today’s dynamic environment. Unlock the insights that will help you navigate challenges and achieve measurable results.
