COVID-19: Tracking the impact on media and consumer behavior

COVID-19: Tracking the impact on media and consumer behavior

(Updated Oct. 20, 2021)

COVID-19 continues to shape the global economy, and we expect to feel its ripple effects for many years to come. In the past year-and-a-half, we have witnessed dramatic shifts in consumer behavior and seen companies nimbly shift gears with varying levels of success. 

Our challenges are not yet behind us. While the world has adjusted to living with the coronavirus, the adjustment means that companies will need to remain nimble as market dynamics remain fluid. The new corona-economy demands innovation, speed and nuance from brands and marketers. Nielsen continues to track how COVID-19 is impacting media consumption, marketing strategies and advertising trends to help companies prepare for the future of global media.

Mega trends shaping
the future of media and advertising

Multiple devices connected by a cloud-based platform

Changing how we discover


Disrupting how we live

Shifting how we shop

The state of global media webinar

Nielsen leaders and other top industry experts discuss how to navigate the global media landscape today and tomorrow. Learn how media consumption and audience behavior are evolving around the world

  • How cross-media currencies will evolve to meet industry needs
  • Key digital trends to keep an eye on
  • Where advertisers intend to spend their money

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