Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
We explore how audiences are consuming news media and how things may have changed since the last elections.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
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In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.