While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
The mass affluent only represent 12 percent of U.S. households, so reaching this highly concentrated group can be difficult. However, the mass affluent have a strong online presence, and digital precision marketing has become an effective way to reach this valuable audience.