Stable gross domestic product growth, declining inflation and a record-low unemployment rate are pointing to positive consumer purchasing power in Russia. The Russian middle class, which stands at 104 million strong, is fueling that power. This segment of the population is projected to rise 16...
Think you know a thing or two about women? They’re dynamic consumers and worth paying attention to. Here are a few reasons why. ESPN’s “NFL Regular Season” was the top cable TV program among American women age 21-24 in November 2012. Eighty-nine percent of women in developing countries have...
Nielsen Global Survey of Consumer Confidence and Spending Intentions. - Asia-Pacific region reported the highest consumer confidence score compared to the other regions.
Mobile Consumer: A Global Snapshot report looks at the growth in mobile advertising and the reach and receptiveness to ads on smartphones.
As the Academy Awards prepare to pay tribute to British Secret Service agent 007 and the James Bond franchise this Sunday, Nielsen looked at the most popular music titles & most popular disc sales.
Nielsen presents State of the Union audience ratings for February 12, 2013.
A Multi-Mix Media Approach Drives New Product Awareness; Nielsen survey shows that a mix of media and word of mouth advertising garner the most success in raising consumer awareness.
Concerns about global recessionary conditions subsided, but negative sentiment about the economy remains considerable for a majority of consumers around the world.
N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers.
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest according to Nielsen’s quarterly Global AdView Pulse report.