Insights

The Age Gap

The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.

Getting to Know the Growing Middle Classes Around the Globe

Globally, the middle class is growing rapidly. Over the next 20 years, 3 billion people are on track to join the middle class in growth markets, placing 5 billion of the world’s 8 billion people into this group. And with their new found wealth, these new middle class consumers will be using the...

Confidence Attitudes in Latin America Run Hot and Cold

At 3,212 feet tall with a plunge of 2,648 feet, Angel Falls in Venezuela isn’t the only part of Latin America with drastic peaks and valleys. Nielsen’s latest Global Survey of Consumer Confidence shows that consumer confidence sentiment also varied widely in the region. Brazil led confidence in...

Millennials: Breaking the Myths

Millennials may be many things, but they may not be what you expect. Millennials are the social generation. They’re the founders of the social media movement—constantly connected to their social circles via online and mobile. They prefer to live in dense, diverse urban villages where social...

Resilient, Receptive and Relevant

With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is...

African-American Consumers are More Relevant Than Ever

With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion by the year 2017*,the importance of connecting with African-American consumers is more important than ever. As detailed in a new report published by Nielsen in collaboration with the National Newspaper Publishers...

15.9% of Americans Struggle With Hunger

Hunger is a huge issue in today’s world, and you might be surprised to know that it’s not only a problem in emerging countries, but also in developed ones. For example, one in six people in the U.S. is struggling with hunger. From a cost perspective, in 2011, food insecure people reported...

Latina Power Shift

Hispanic women are a key growth engine of the U.S. female population and are expected to become 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent.