Differentiate through technology adoption amid the challenging advertising market in Hong Kong in 2020
Amid concerns with job prospects and financial security, Hong Kong’s consumers are increasingly conservative with spending, reflected by a new low in Consumer Confidence Index (CCI) at 83 during the last quarter of 2019, compared with 99 at the end of 2018.
Amid Digital Sponsorship Options, Don’t Neglect Social Media
With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.
Perspectives: The Case for Unified Sports Sponsorship Measurement
Global sports are thriving, but media consumption is changing before our eyes. And as the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.
Webinar: Upfront and Personal: Social Media and the New Advertising Eco-System
You may be wondering: How does social media advertising fit into the larger advertising ecosystem? How are consumers engaging with social media? The proliferation of social TV? The second screen experience? With our eyes and your foresight, learn about trends in video, digital and social media to...
Webinar: Reinvigorate Your Customer Service with Social Care
With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...