Insights

Two Words for Marketers under Economic Uncertainty: Be Innovative

Marketers and advertisers in Hong Kong are becoming more cautious as they are more concerned about global and local economy performances, where 29% of advertisers planned on increasing advertising spend in 2016, a 7-percentage-point decrease compared to last year. So, how to win the game?

Webinar: Reinvigorate Your Customer Service with Social Care

With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...