Insights

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Speak Up—The Media Industry Is Listening

With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...

A Battle of the Sexes Plays Out in Shopping Aisles

There’s something interesting happening with men and women and shopping. Women’s incomes are rising around the world, making them a force to be reckoned with. And they’re using their newfound clout to influence purchasing decisions in categories once dominated by men. So is the gender...