Power global decisions with trusted linear TV measurement
Reliable TV measurement that supports strategic decisions across programming, ad sales, and content distribution
Nielsen’s International Linear TV measurement is the source of truth for audience measurement across 30+ markets. Built on the industry’s most representative panels and trusted big data technology, our data empowers media buyers to optimize investments and helps sellers unlock the full value of their inventory— enabling confident planning, pricing, and negotiation across the TV ecosystem.
Audience Insights
Understand when and where your viewers engage
Nielsen’s TV data reveals who’s watching, what they’re watching, and how often. These insights help advertisers identify high-value platforms and time slots while giving media owners a clear view of audience behaviors and preferences across markets.
Precision Planning
Confidently build and evaluate campaigns
Plan media investments with clarity using trusted data. Whether you’re optimizing frequency, reallocating budget, or proving performance, Nielsen’s robust TV panels provide the foundation for better planning and better outcomes.
Individual-Level Measurement
Focus on people—not just devices or households
Nielsen’s person-level measurement goes beyond detecting content played on a screen — it identifies who is actually watching. This distinction is critical for buyers aiming to reach individuals and for media owners personalizing viewer experiences.
Trusted Technology
Built on stable, invisible innovation
From audio watermarks and fingerprints to people meters and big data, Nielsen’s proprietary technology powers accurate measurement—even in time-shifted and non-traditional viewing environments. It’s invisible to viewers and invaluable to the industry.
The global currency for audience measurement
Trusted by the industry. Powered by precision.
Nielsen’s International TV Ratings are the standard in over 30+ markets worldwide—built on rigorous, panel-based methodologies that capture real people and real behaviors. Media buyers and sellers alike rely on our data to plan, trade, and evaluate with confidence, knowing every viewer is counted and every impression is accountable.
Technology built to capture every signal
Every moment. Every viewer.
From inaudible audio watermarks to real-time fingerprinting, Nielsen’s proprietary technology ensures accurate TV measurement across live, time-shifted, and streaming content. Our metering infrastructure is invisible to the viewer and essential to the industry—capturing what was watched, when, and by whom.
Insights that drive more than ad decisions
One dataset. Multiple strategic uses.
Nielsen International TV Ratings support a wide range of business needs—from content development and distribution strategy to audience profiling and campaign performance. Whether you’re identifying programming trends or validating your network’s value, our data gives you the clarity to act.
