Measure the value of TV advertising
Connect with TV audiences that matter most with our comprehensive television audience measurement solutions
To navigate today’s fragmented TV landscape, you need a deep understanding of what U.S. audiences are watching – when, where, with who and how often. Our National and Local television audience measurement solutions are the industry’s source of truth for how viewers are engaging with media.
Unmatched coverage and scale
Transact with confidence
Know exactly what ads and content audiences are viewing thanks to Nielsen’s high-quality persons panel and big data from cable, satellite set-top boxes and smart TVs across 45 million households and 75 million devices. Trade with confidence on viewing metrics, inclusive of first-party live streaming, in our national measurement solution and discover unparalleled accuracy of what audiences are watching across 210 local designated market areas (DMAs).
Comprehensive television audience measurement
Account for every viewer
Our metrics are inclusive of co-viewing and are reflective of how audiences gather together to watch linear TV – whether live, a recorded program via DVR, or video on demand. Identify viewing that occurs in and out of the home, as well as over-the-air, streaming and over-the-top (OTT), with Nielsen’s proprietary technology.
Representative, inclusive data
Unlock granular audience insights
Real people are at the foundation of everything we do, ensuring our data is accurate, representative and reliable on every distribution channel. Discover a deeper understanding of your viewing audience that goes beyond age and gender, with person-level metrics that represent multicultural communities inclusive of race, ethnicity, income, presence of children and much more.
Efficiently allocate media budgets
Make data-informed decisions
Nielsen is the reliable data partner you need for making informed advertising investment decisions. With the scale of big data and the industry’s largest TV panel, our trusted data provides media buyers with confidence that marketing budgets are being allocated efficiently and that advertising messages are reaching the right consumers at the right time.
Unleash the power of advertising inventory
Distinguish yourself from the competition
Showcase your capacity to reach incremental audiences and help your advertisers amplify their brand like never before. Utilizing an accurate and independent data set, media sellers can effectively price and manage inventory and provide assurance that investments are reaching their targeted demographics with precision.
Eliminate the guesswork with gold-standard data
Data you can trust, results you can measure
Discover person-level granularity with the first Media Rating Council (MRC)-accredited solution for National TV measurement. Our rigorous methodologies and commitment to accuracy ensure you have the trusted information you need to make informed decisions and drive meaningful results. As the National and Local TV currency of choice for media buyers and sellers, we provide the deep audience understanding you need to confidently navigate the complex TV ecosystem.
