Is Happy Hour 9-5? A Cross-Generational Look At Employment Enjoyment
We asked Millennials, Generation Xers and Baby Boomers around the world to tell us how satisfied they are with everything about their jobs. Across a sample of respondents from 60 countries who said they are currently employed, satisfaction levels highlight workplace trends worth paying attention to.
The most successful innovations
Report reveals the DNA of the most successful product launches in Europe in the last two years – showing that innovation is a science, not down to luck.
The Facts Of Life: Generational Views About How We Live
Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger...
Global Generational Lifestyles
Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.
Green Generation: Millennials Say Sustainability Is a Shopping Priority
Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, a recent Nielsen global online study found that they continue to be most willing to pay extra for sustainable offerings—almost three-out-of-four respondents in the latest...
Nielsen TV: The Value of Corporate Social Responsibility
For businesses today, corporate social responsibility is no longer an option. So what does it take to resonate with consumers who care?
Money May Make the World Go Around, But Men and Women Have Different Spending Priorities
While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.
OVER HALF OF IRISH CONSUMERS PLAN TO BUY A CAR IN THE NEXT TWO YEARS
56% of Irish online consumers plan to buy a car in the next two years according to a new study by Nielsen, with the majority of those choosing to purchase a used car over a new car.
IRELAND’S AGING POPULATION
Ireland findings from the Nielsen Global Survey on Aging