Insights

The Future Awaits: Tech-Transformed Consumption

In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.

U.K. E-Commerce Is Boosted By Improved Delivery and Convenience

Brits are increasingly turning to the internet to buy products that they would have previously bought in person. The recent Nielsen’s Global Connected Commerce report states that 95% of the U.K.’s shoppers are buying products online due to improved convenience and timely delivery guarantees.

What's Next in E-commerce?

As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.

Nielsen Digital Ad Ratings Benchmarks and Findings Report

In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target percentage, or the percentage of impressions delivered within the target audience out of the total served during the entire campaign.

Savvy In-Store Solutions Drive Digital-Minded Consumers

For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.