With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...
While podcasts may be the latest asset in the marketer’s arsenal, the old adage holds true: You can’t monitor what you don’t measure.
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and...
The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
In my household, it is a story of two halves; I, like many others, have enjoyed the variety the gin boom has offered lately, however, my partner is a rum enthusiast, collecting, displaying and consuming the different offerings from around the world.
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
You don't have to look far to see rapidly growing or already mature 'disruptors' in retail and manufacturing, but the long tail of market disruption goes way beyond that in today's age of consumer disloyalty.
The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.