In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive advertising.
The number of automatic cars sold in India has jumped from less than a lakh in 2013 to about 165,000 last year, and is expected to hit half a million by 2020. Take a look at the potential automatic car buyer and how the segment is gearing-up for growth.
Understanding the automobile super consumer – they are fairly affluent, have an affinity towards the top-end variants and who see their cars as more than just a means of transport. Read on to find out what defines them, how they’re different from your regular customers and what you need to do to reach them.
The auto sector in India is among the largest in the world. The opportunity for growth in this space is high since penetration is still low and incomes are rising across the country. It is therefore crucial for marketers to tap the potential in order to accelerate growth.
Today, more and more Indian women are buying cars or influencing car purchases. Thanks to higher awareness, independent jobs, and rising income levels, women are calling the shots in most key parameters like brand, price, mileage and model when choosing a car. Know more about the declining gender gap in car ownership and gain insights on how best to market to this new crop of shoppers.
From “Zoom zoom” to “Like a rock,” automotive ads have a way of resonating with consumers—and making lasting impressions. But not all ads are created equal, as Volkswagen’s "Dog Strikes Back" proved at Nielsen’s 7th Annual Nielsen Automotive Advertising Awards.