A slight drop in consumer sentiment in the second quarter was reflected in a slight pullback in spending in certain markets, as skepticism about the future had some consumers feeling as though their free cash would be better served in savings rather than on discretionary purchases.
While the Indian economy boasted a 9 percent boost in GDP during its 2007-2011 fiscal years, the last two years have been a different story. In fact, India has been staring down the barrel of a severe economic crunch. The impact of the macroeconomic stress on the Indian consumer has been significant. But the horizon appears brighter, which should provide relief for India’s FMCG market.