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March 2012 – Top Online Brands and Sports websites
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March 2012 – Top Online Brands and Sports websites

During March 2012, 212 million Americans were active online in March 2012, spending nearly 30 hours on average browsing the Web.  Google remained the top web brand by total audience in the U.S., with 174 million unique U.S. visitors, while Facebook’s visitors averaged the most time on the site per person (seven hours,nine minutes).

Average U.S. Internet Usage for March 2012

Metrics Total
Sessions/Visits per Person 67
Domains Visited per Person 96
Web Page Views per Person 2773
Duration of a Web Page viewed 00:01:06
Online Time per Person 29:34:02
# of People Who Went Online 212,627,000
# of People who had Internet access 275,085,781
Read as: 212 million Americans were active online during March 2012.

Source: Nielsen

Spring Training, March Madness takes over the Web in the US

Sports fans were busy online in March 2012, with more than 2 out of 5 Internet users visiting Sports websites.  Yahoo! Sports Websites was the top web brand in the category during March with 35 million unique U.S. visitors, followed closely by ESPN Digital Network (30.4 million) and FoxSports.com (24 million). ESPN’s visitors spent nearly an hour surfing the site in March 2012 and returned frequently, visiting the site about 15 times on average per person.

College basketball fans also turned online, visiting sites like CBS Sports and NCAA.com to follow their favorite teams during March Madness (15.4 million and 6.7 million unique visitors, respectively).  Another 9 million Americans visited MLB.com as baseball fans stepped up to the plate during spring training.

Top 10 Web Brands for March 2012 (U.S., Total)

Rank Brand Unique Audience Time per Person (hh:mm:ss)
1 Google 174,295,000 1:50:30
2 Facebook 152,763,000 7:09:23
3 Yahoo! 142,691,000 2:27:42
4 MSN/WindowsLive/Bing 130,236,000 1:37:59
5 YouTube 128,097,000 1:34:58
6 Microsoft 98,152,000 0:46:02
7 AOL Media Network 86,268,000 2:44:02
8 Amazon 77,183,000 0:34:34
9 Wikipedia 75,354,000 0:18:42
10 Apple 75,227,000 1:00:25
Read as: During March 2012, 174.3 million unique U.S. people visited Google websites.

Source: Nielsen

Top 10 Sports Brands for March 2012 (U.S., Total)

Rank Brand Unique Audience Time per Person (hh:mm:ss)
1 Yahoo! Sports Websites 35,032,000 0:27:02
2 ESPN Digital Network 30,351,000 0:56:46
3 FoxSports.com on MSN (Network) 23,991,000 0:09:46
4 CBS Sports 15,417,000 0:22:43
5 Big Lead Sports by FSV Network 15,133,000 0:21:20
6 MLB.com 9,025,000 0:19:19
7 NFL Internet Network

8,456,000 0:19:32
8 Bleacher Report 6,895,000 0:12:41
9 NBA.COM Network

6,884,000 0:06:38
10 NCAA.com 6,713,000 0:12:35
Read as: During March 2012, 35 million Americans visited Yahoo! Sports websites.

Source: Nielsen