Insights

Giants vs Patriots Playbook for the Social Super Bowl

Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media. (click for high resolution...

Reaching Indonesia’s Middle Class

Catherine Eddy, Managing Director, Consumer, and Irawati Pratignyo, Managing Director, Media Just a few years ago, a major bank predicted that Indonesians would, on average, earn US$3,000 per capita by 2020. At the beginning of 2011, Indonesia hit that mark, beating the prediction by nearly a...