Insights

Super Viewers: Powering The Desi Digital Revolution

From making bank payments and paying insurance premiums to watching videos and television shows, more and more Indians are moving from traditional methods to wholly online processes. In this context, there exists a niche set of consumers who are heavy internet users with a corresponding high level...

Super Consumers: Racing To The Top

Understanding the automobile super consumer – they are fairly affluent, have an affinity towards the top-end variants and who see their cars as more than just a means of transport. Read on to find out what defines them, how they’re different from your regular customers and what you need to do...

Super Groomed, Super Aware

The male grooming is already an INR 3800 crore industry, and industry projections show that the sector is expected to touch the INR 5000 crore mark in 2016. Therefore, it is important for brands and marketers to understand the behaviour and purchasing habits of the consumers of male grooming...

What Future Talent Look for in the Companies They Keep

What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.

Millennials Evaluate Corporate Reputation Through a New Lens

Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations,...

Men's and Women's Wellness Perceptions Can Carry Weight

Nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge. While it may...

Rise Of The Rural Super Consumer

The Rural Super Consumer is a new breed of rural consumer who is engaged, both emotionally and economically, with brands across categories. Improved infrastructure, increased literacy, and better access to funding have brought about an attitudinal shift in how these consumers perceive and engage...