Insights

Managing the Middle India Gold Rush

By: Ranjeet Laungani Executive Director, Nielsen For more than a decade, marketers have focused their energies primarily on the thriving metros and the colossal rural Indian opportunity; but as we weigh the still-to-be-had opportunity with the efficiency of reach over the next 5-10 years, marketers...

Managing the Middle India Gold Rush

For more than a decade, marketers have focused their energies primarily on the thriving metros and the colossal rural Indian opportunity; but as we weigh the still-to-be-had opportunity with the efficiency of reach over the next 5-10 years, marketers should give Middle India a serious look.

Global Consumer Confidence Survey Q3 2011 | Nielsen

Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen. Key Findings: Global online consumer confidence drops one point to 88 USA...

Sustainable Efforts & Environmental Concerns | Nielsen

Global unease over the use of pesticides, packaging waste and water shortages overtake global warming as top concern. This international survey features regional results surrounding consumer sentiment and environmental issues, including the significant gap between concern and the cash...

Nielsen Global Consumer Confidence Survey Q1 2011 | Nielsen

Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies. Key Takeaways From the Q1 Report Asia Pacific...

The Global Impact of an Aging World

As populations age, the significance of consumers over the age of 50 will grow in importance. Already in the U.S., the Baby Boom generation accounts for the largest share of sales of any generation across most product categories. Understanding this new marketplace will be essential for brands that...

Nielsen Global Consumer Confidence Survey Q4 2010

Consumer Confidence fell in 25 of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year.  According the survey, which polled over 29,000 Internet consumers in 52 countries last November 2010, confidence levels fell in half the countries surveyed as...

Asia Pacific Social Media Trends

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and how they can leverage its growing popularity. To help navigate the ever-changing social...