Insights

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Second-screen usage is the latest way consumers engage with television content. According to the latest Nielsen data, 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second...

Mobile Video: It’s a Small Screen for a Growing Marketplace

Watching video via smartphone is growing in popularity thanks to the large touchscreens and robust connectivity options these devices tout. In the recent Mobile Consumer Report, Nielsen found that more people are watching video on the go and are doing so more frequently, especially in markets where...

Play vs. Stream: The Modern Gaming Console

Game consoles aren’t just for gaming anymore. In fact, seventh-generation game consoles (e.g., PS3, Wii, Xbox 360) continue to gain traction as devices for watching video as well. For the third year in a row, Americans in 2012 spent more of their overall console time streaming video. According to...