Insights

Esports Playbook for Brands

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.

Holiday 2012’s Most Anticipated Console Games

With the holiday season right around the corner, consumers are eagerly awaiting the latest video-game releases—a list that varies considerably by console, according to the Nielsen Game Rank for Q4 2012. Halo 4 continues to rank highest for Xbox 360 gamers, while Call of Duty: Black Ops II is an...

Trends in U.S. Video Gaming – the Rise of Cross-Platform

Gamers have never had more choice in terms of how to play and spend. Mobile and tablet gaming is on the rise, according to Nielsen’s annual U.S. Gaming: A 360° View survey, helping to fuel a seven percent increase in total gaming time over last year. Meanwhile, total game spend for core buyers...

U.S. Gaming: A 360° View (2011)

Gaming continues to grow and evolve across screens in new and interesting ways. In the annual U.S. Gaming: A 360° View webinar, Nielsen will discuss key trends in gaming and its interconnections with other forms of media and entertainment ― all from a consumer perspective. Key points covered in...

U.S. Gaming: A 360-Degree View (2010)

Gaming is more diverse and prominent in the U.S. than ever before, with engagement reaching across the three screens and key consumer demographics. In U.S. Gaming: A 360° View, Nielsen will discuss key findings on the state of the video game industry and its interconnections with other forms of...