Featured Insights
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Succeeding in E-Commerce
Retail e-commerce is an underutilized channel that is about to change rapidly. Discover what the key forces are in winning in this fast changing market environment.
Perspectives on Retail Technology Vol 2 Issue 2
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...
Esports Playbook for Brands
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
No Crystal Ball Required: What Data Tells Us About the Future of Esports
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
Holiday 2012’s Most Anticipated Console Games
With the holiday season right around the corner, consumers are eagerly awaiting the latest video-game releases—a list that varies considerably by console, according to the Nielsen Game Rank for Q4 2012. Halo 4 continues to rank highest for Xbox 360 gamers, while Call of Duty: Black Ops II is an...
Game Console Usage Helps Close TV-Time Gender Gap
According to Nielsen, game consoles drive an increase in overall time spent in front of a TV set, helping to balance a slightly lopsided TV time scale.
Recently Announced Video Game Titles Join List of 2012’s Most Anticipated
With the new video game titles and release dates announced following the E3 conference, Nielsen revisited which console video game titles have the greatest consumer anticipation for 2012.
Vintage PC Video Games Still Thrive in World of Apps
PC gaming data from Nielsen’s US metering of home and work panelists provides insights on executable file gameplay, that are launched and played from the desktop.
Video Gamers Eager for New Titles from Familiar Franchises this Year
When Nielsen analyzed what console titles gamers were anticipating for the rest of 2012, many traditional mainstays topped the list. Assassin’s Creed III and Resident Evil 6 are new iterations from potent brands that rank in the top 5 upcoming 2012 titles for both the Xbox 360 and PS3, along with...
Trends in U.S. Video Gaming – the Rise of Cross-Platform
Gamers have never had more choice in terms of how to play and spend. Mobile and tablet gaming is on the rise, according to Nielsen’s annual U.S. Gaming: A 360° View survey, helping to fuel a seven percent increase in total gaming time over last year. Meanwhile, total game spend for core buyers...
U.S. Gaming: A 360° View (2011)
Gaming continues to grow and evolve across screens in new and interesting ways. In the annual U.S. Gaming: A 360° View webinar, Nielsen will discuss key trends in gaming and its interconnections with other forms of media and entertainment ― all from a consumer perspective. Key points covered in...
U.S. Gaming: A 360-Degree View (2010)
Gaming is more diverse and prominent in the U.S. than ever before, with engagement reaching across the three screens and key consumer demographics. In U.S. Gaming: A 360° View, Nielsen will discuss key findings on the state of the video game industry and its interconnections with other forms of...