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People First: A User-Centric Hybrid Online Audience Measurement Model
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People First: A User-Centric Hybrid Online Audience Measurement Model

As with any media measurement methodology, hybrid online audience measurement calculations are only as good as the input data quality. Hybrid online audience measurement goes beyond a single metric to forecast online audiences more accurately by drawing on multiple data sources. The open question for online publishers and advertisers is, ‘Which hybrid audience measurement model provides the most accurate measure?’

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People First: A User-Centric Hybrid Online Audience Measurement Model

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