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Webinar: Improving Ad Performance with the 3Rs: Optimizing Reach and Resonance to Heighten Reaction
Webinar

Webinar: Improving Ad Performance with the 3Rs: Optimizing Reach and Resonance to Heighten Reaction

Nielsen’s “3R framework” – Reach, Resonance, Reaction – provides a simple, but powerful structure to manage and improve advertising performance in-flight. Please reference “Improving Ad Performance with the 3Rs: Optimizing Reach and Resonance to Heighten Reaction” – a webinar deck that shares specific cases and explains how advertisers have, and you can, put the 3Rs to work to elevate the performance of advertising and media plans.

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Webinar: Improving Ad Performance with the 3Rs: Optimizing Reach and Resonance to Heighten Reaction

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