Day four of the Democratic National Convention featured the acceptance speech by nominee Sen. Barack Obama. The convention was carried live during prime time on ten networks – ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, TV One, Univision and Telemundo. Coverage varied by network, all ten aired live coverage from approximately 10-11PM (ET). The final night drew the largest audience so far for the Democrats (24.5% of all American homes), eclipsing the audience reach the three previous evenings.
The speech by Sen. Obama was the fifth most-viewed, non-sports program among African American households in the last 11 years.
Highest Rated Programs Among African Americans 1997-2008
Viewers age 2+ (Sports Not Included)
|Rank||Program||Date||Network||African American Rating||African American Rating|
|1||MICHAEL JACKSON 30TH ANN.||11/13/01||CBS||24.7||8,135,436|
|2||NBC MOVIE OF THE WEEK: The Temptations Pt. 2||11/2/98||NBC||23.6||7,539,709|
|3||PRIMETIME SP EDITION-12/4: Whitney Houston||12/4/02||ABC||22.1||7,443,277|
|4||OPRAH WINFREY PRESENTS: The Wedding Pt. 2||2/23/98||ABC||21.6||6,748,990|
|5||DEMOCRATIC NATIONAL CONVENTION||8/28/08||10 Networks||21||7,752,424|
* Persons ratings for African American, Hispanic are % of African American/ Hispanic persons age 2+ in TV homes watching the convention coverage. 2008 Networks Included: Days 1, 2, 3 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One Day 4 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One, Univision, Telemundo 2004 Networks Included: Days 1, 3, 4 – ABC, CBS, NBC, CNN, FOX News, MSNBC Day 2 – CNN, FOX News, MSNBC. ABC, CBS, NBC regularly scheduled programs.