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Tops In 2008 Most Popular Mobile Phones, Mastertones

2 minute read | December 2008

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.

Motorola’s RAZR V3 series handset was easily the most popular mobile phone in use in the U.S., as of Q3 2008.

In October, more than 15.2 million American mobile Internet users visited Yahoo! Mail, making it the most popular mobile Web destination that month.  Google Search, which drew more than 10.5 million mobile Internet users in October, ranked second. 

Among master ringtones — 20-30 second excerpts of recorded songs — “Lollipop,” by Lil Wayne, featuring Static Major, and “Low,” by Flo Rida, featuring T-Pain, were most popular.

Top 10 Mobile Phones In Use: U.S. – Q3 2008

RankHandsetEmbedded Base

Of All Subscribers

1Motorola RAZR V3 series (V3, V3c, V3m, V3i, V3i DG, V3)9.3%
2Motorola MotoKRZR series (K1m, K1)2.0%
3LG VX8300 series1.6%
4Apple iPhone1.5%
5LG VX8500 series (Chocolate, VX8500, VX8550)1.2%
5RIM BlackBerry 8100 series (Pearl,8110, 8120, 8129)1.2%
7Nokia 6101 series (6101, 6102, 6102i)1.1%
8LG VX83501.0%
9Motorola V325 series (V325, V323, V325i, V323i)0.9%
9Nokia 6010 series0.9%
Source: The Nielsen Company (July 1 – September 30, 2008).

Top 10 Mastertones

1LollipopLil Wayne Featuring Static Major
2LowFlo Rida Featuring T-Pain
3Whatever You LikeT.I.
4I Kissed A GirlKaty Perry
5Love In This ClubUsher Featuring Young Jeezy
6With YouChris Brown
7Bleeding LoveLeona Lewis
8Bust It Baby Part 2Plies Featuring Ne-Yo
9No OneAlicia Keys
10Take A BowRihanna
Source: Billboard Hot RingMasters / The Nielsen Company.
Note: Data is from Billboard issue dates Dec 1, 2007 through November 29, 2008, which published sales data from November 12, 2007 through November 16, 2008. Master Ringtones play 20-30 seconds of the originally recorded song and are tracked separately from polyphonic ringtones, which are digital replications of songs.

Top 10 Websites Accessed Via Mobile Phone: U.S. – October 2008

RankBrandUnique Audience


1Yahoo! Mail15,249
2Google Search10,520
4Weather Channel8,706
6MSN Hotmail7,428
7Google Maps6,849
8AOL Email5,978
9CNN News5,369
Source: The Nielsen Company (October 2008).

View the press release.

Relive the greatest hits of 2008 — stay tuned on Nielsen Wire for more Tops In 2008 coverage.

Look ahead to the new year with Nielsen Wire’s 2009 Industry Outlook series.

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