Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.
Motorola’s RAZR V3 series handset was easily the most popular mobile phone in use in the U.S., as of Q3 2008.
In October, more than 15.2 million American mobile Internet users visited Yahoo! Mail, making it the most popular mobile Web destination that month. Google Search, which drew more than 10.5 million mobile Internet users in October, ranked second.
Among master ringtones — 20-30 second excerpts of recorded songs — “Lollipop,” by Lil Wayne, featuring Static Major, and “Low,” by Flo Rida, featuring T-Pain, were most popular.
Top 10 Mobile Phones In Use: U.S. – Q3 2008
| Rank | Handset | Embedded Base Of All Subscribers |
|---|---|---|
| 1 | Motorola RAZR V3 series (V3, V3c, V3m, V3i, V3i DG, V3) | 9.3% |
| 2 | Motorola MotoKRZR series (K1m, K1) | 2.0% |
| 3 | LG VX8300 series | 1.6% |
| 4 | Apple iPhone | 1.5% |
| 5 | LG VX8500 series (Chocolate, VX8500, VX8550) | 1.2% |
| 5 | RIM BlackBerry 8100 series (Pearl,8110, 8120, 8129) | 1.2% |
| 7 | Nokia 6101 series (6101, 6102, 6102i) | 1.1% |
| 8 | LG VX8350 | 1.0% |
| 9 | Motorola V325 series (V325, V323, V325i, V323i) | 0.9% |
| 9 | Nokia 6010 series | 0.9% |
| Source: The Nielsen Company (July 1 – September 30, 2008). |
Top 10 Mastertones
| Rank | Title | Artist |
|---|---|---|
| 1 | Lollipop | Lil Wayne Featuring Static Major |
| 2 | Low | Flo Rida Featuring T-Pain |
| 3 | Whatever You Like | T.I. |
| 4 | I Kissed A Girl | Katy Perry |
| 5 | Love In This Club | Usher Featuring Young Jeezy |
| 6 | With You | Chris Brown |
| 7 | Bleeding Love | Leona Lewis |
| 8 | Bust It Baby Part 2 | Plies Featuring Ne-Yo |
| 9 | No One | Alicia Keys |
| 10 | Take A Bow | Rihanna |
| Source: Billboard Hot RingMasters / The Nielsen Company. | ||
| Note: Data is from Billboard issue dates Dec 1, 2007 through November 29, 2008, which published sales data from November 12, 2007 through November 16, 2008. Master Ringtones play 20-30 seconds of the originally recorded song and are tracked separately from polyphonic ringtones, which are digital replications of songs. |
Top 10 Websites Accessed Via Mobile Phone: U.S. – October 2008
| Rank | Brand | Unique Audience (000) |
|---|---|---|
| 1 | Yahoo! Mail | 15,249 |
| 2 | Google Search | 10,520 |
| 3 | Gmail | 9,511 |
| 4 | Weather Channel | 8,706 |
| 5 | ESPN | 7,610 |
| 6 | MSN Hotmail | 7,428 |
| 7 | Google Maps | 6,849 |
| 8 | AOL Email | 5,978 |
| 9 | CNN News | 5,369 |
| 10 | 5,010 | |
| Source: The Nielsen Company (October 2008). |
View the press release.
Relive the greatest hits of 2008 — stay tuned on Nielsen Wire for more Tops In 2008 coverage.
Look ahead to the new year with Nielsen Wire’s 2009 Industry Outlook series.
