02_Elements/Icons/ArrowLeft Back to Insight
Insights > Media

News And Video Site Traffic Surges On Inauguration Day

2 minute read | January 2009

Following the Inauguration of President Barack Obama, which was viewed by 37.8M on television, Nielsen Online released traffic figures for the top 10 most visited Current Events & Global News web sites on Inauguration Day. In addition, Nielsen also reported the fastest growing news sites on January 20th, Web traffic to whitehouse.gov and the most linked-to videos of the day.

CNN Digital Network was the top online Current Events & Global News destination when ranked by unique audience on Inauguration Day, with 11.0 million unique visitors. MSNBC Digital Network and Yahoo! News took the No. 2 and No. 3 spots, with 10.0 and 9.1 million unique visitors, respectively.

Top 10 Current Events & Global News Sites

Ranked by Unique Audience on Inauguration Day 2009 (U.S., Home and Work)

RANK NAME Uniques1/13/09 Uniques1/20/09 %Growth
1 CNN Digital Network 7,840,000 11,047,000 41
2 MSNBC Digital Network 7,002,000 10,006,000 43
3 Yahoo! News 8,110,000 9,127,000 13
4 Fox News Digital Network 3,492,000 4,019,000 15
5 AOL News 4,331,000 3,949,000 -9
6 NYTimes.com 1,975,000 2,442,000 24
7 Tribune Newspapers 1,500,000 2,344,000 56
8 ABCNEWS Digital Network 1,137,000 2,260,000 99
9 Google News 1,710,000 1,843,000 8
10 washingtonpost.com 947,000 1,711,000 81
Source: Nielsen Online, NetView Custom Analysis

Most Linked-To-Videos on Inauguration Day

Among the top 15 most linked-to-videos globally on Inauguration Day, 11 of them related to President Obama’s inauguration and Martin Luther King’s “I Have a Dream” speech.

Top 15 Most Linked-to-Videos on January 20, 2009
RANK Video
1 YouTube – Martin Luther King “I have a dream”
2 MySpace – Celebrity and Katalyst present The Presidential Pledge
3 YouTube – Youtube Street Fighter
4 YouTube – 1/17/09: President-Elect Obama’s Weekly Address
5 YouTube – Pete Seeger & Bruce Springsteen

“This Land is Your Land” at the The Obama Inaugural Celebration Concert

6 YouTube – 01/10/09: President-Elect Obama’s Weekly Address
7 YouTube – President Barack Obama 2009 Inauguration and Address
8 YouTube – Gene Robinson’s Prayer Kicks off Inaugural Events
9 YouTube – Yes We Can – Barack Obama Music Video
10 YouTube – Beyoncé – Single Ladies (Put A Ring On It)
11 YouTube – Barack Obama: Yes We Can
12 YouTube – Martin Luther King, Jr.’s last speech
13 YouTube – Martin Luther King, Jr.: I Have a Dream
14 YouTube – joaquin-phoenix-falls-on-stage
15 YouTube – TMobile advert Liverpool Street Station
Source: Nielsen Online, BlogPulse

Related tags:

Continue browsing similar insights