Skip to content
Insights > Digital

Ringing in the Holidays, Consumers Call out iPhone 4S Most in Online Buzz

1 minute read | December 2011

Mobile phones continue to be much-discussed as we head into the holiday season—with iPhone leading the pack. NM Incite, a Nielsen/McKinsey company, found that the iPhone 4S has been the most frequently mentioned smartphone in terms of online buzz on blogs, message boards/groups, Twitter and Facebook, and online news posts, capturing 40 percent of online buzz about smartphones from July through December 2011. The iPhone 4S was introduced October 4.

Top-smartphones-by-buzz-volume-2011

Combined with Apple’s other best-selling handsets, the iPhone 4 and iPhone 3GS, Apple phones accounted for nearly two-thirds of all mentions about smartphones between July through December 2011. A handful of Android phones such as the Samsung Galaxy Nexus, Droid Bionic, and HTC Evo series phones attracted substantial buzz leading up to the holiday shopping season, accounting for nearly a quarter of buzz.

BlackBerry models took in 10 percent of the buzz, led by the BlackBerry Bold series which was the third-most mentioned handset with over 6 percent of online buzz about these top smartphones.

Smartphone-buzz-volume-by-OS

Methodology: Using a list of the top 20 recently acquired smartphone handsets during the 3rd quarter, as well as a handful of recently released handsets such the Samsung Galaxy Nexus and Apple’s iPhone 4S, Nielsen looked at online buzz mentioning these smartphones from July – December 2011 posted in blogs, message boards/groups, public posts on Twitter and Facebook, and online news sites.