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Insights > Demographics

State of the Asian-American Consumer Q3 2012

0 minute read | November 2012

With a relatively low cost of entry and a potentially high return on investment, the Asian-American market represents a significant growth opportunity for the nation’s businesses that sell goods and services. While population growth in the non-Hispanic White segment is slowing, Asian-American consumers provide growth opportunity to businesses by appealing to a consumer base that is growing, affluent, well-educated, geographically concentrated, technologically savvy and has a tremendous buying power that continues to soar.