02_Elements/Icons/ArrowLeft Back to Insight
Insights > Digital & technology

Two Thirds of New Mobile Buyers Now Opting For Smartphones

1 minute read | July 2012

During Q2 2012 smartphone penetration continued to grow, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012. This growth is driven by increasing smartphone purchases: 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone.

Smartphone Market - Smartphone Purchases

Android continues to lead the smartphone market in the U.S., with a majority of smartphone owners (51.8%) using an Android OS handset. Over a third (34.3%) of smartphone owners use an Apple iPhone, and Blackberry owners represented another 8.1 percent of the smartphone market.

Overall among smartphone owners, Apple had the highest manufacturer share of smartphone handsets. Among recent acquirers who obtained their smartphone during June 2012, 54 percent said they chose an Android handset and 36 percent bought an iPhone.

Smartphone Market - Smartphone Purchases

Update 7/16: The original graphic in this post included a chart depicting U.S. smartphone manufacturer share which did not scale proportionately. While all data points in the original post and graphic remain accurate, the post has since been updated with a correctly scaled image.

Learn more about the smartphone market.

Related tags:

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.