Virtual Panel Discussion
Reach, resonance, results
Building a stronger marketing funnel with unified measurement
Discover how unified measurement can unlock the full potential of your marketing funnel.
In Asia’s multi-screen, always-on world, it’s no longer enough to count impressions or clicks. Marketers need to connect every audience touchpoint, may it be on TV, digital, social or CTV, to brand and sales outcomes.
This panel brings together industry leaders from across Asia to share how full-funnel measurement reveals what actually works, uncovers wasted spend, and empowers you to plan campaigns with confidence, from first impression to final result.
Join our virtual panel discussion to:
- Hear from industry leaders across brands, agencies and platforms on their cross-media measurement strategies
- Learn how marketers are optimising for result by unifying their data and insights
- Identify and optimise wasted spend across channels
Enter your email address to access the webinar recording
Our panelists:
- Aileen Magdaluyo, Global Media & Digital Marketing Director, Universal Robina Corporation
- Divya Acharya, VP, Solutions Design and Marketing Science, APMEA, WPP Media
- Diogo Andrade, VP of Sales, SEA, Teads
- Melwinder Gill, Regional Associate Director, Platform & Digital, Asia, Nielsen
