Running a small to medium business means you need to be nimble. Make every marketing dollar count by understanding the market before you invest in media.

Discover how leading brands in Southeast Asia leverage competitor and consumer insights to make impactful marketing decisions, and learn how you can do the same to build a more agile and effective strategy tailored for your business.

In this session, you will learn how to:

• Understand what your competitors (big and small!) in the SEA region are doing
• Identify what resonates with your target audiences
• Optimise your creative messaging for local nuances
• Discover untapped opportunities and underserved segments within Southeast Asia’s dynamic advertising space.

Get the clarity you need and avoid wasting your budget on campaigns that don’t connect.

This session is crucial for both in-house SMB marketers and agencies serving SMB clients in the region.