Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
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While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
We explore how audiences are consuming news media and how things may have changed since the last elections.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
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