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  • News viewing 55+: the need to know

    Your neighborhood, your city, your country—the need to know what’s going on at any given time is inextricably connected to our survival and even, one could argue, our very humanity. That critical need to be informed has given rise to a myriad of ways in which information, specifically, what is generically called “the news,” can…

  • Discover what World Cup fans really want

    The FIFA World Cup 2022™ is a singular chance for broadcasters, platforms and brands to connect with a massive global audience. The pressure is on, and Nielsen is uniquely positioned to help. Nielsen’s 2022 world football report details how to deliver the ultimate World Cup experience by unpacking: Who football fans are  How sports viewing…

  • FIFA World Cup 2022™: The essential data hub

    Insights Media | 05-27-2022 The champions league: How media rights deals are shaping the global soccer landscape The UEFA Champions League Final isn’t just a fan favorite; sports are a huge draw for media buyers and the payoffs for rights holders are rising. Media | 03-29-2022 Playing the game: Breaking the bias with women influencers…

  • The 2022 ROI Report

    The 2022 ROI Report If driving media ROI is your job, this report helps you do it better. We reveal what drives returns, how to measure them and how to improve on the metrics you already have. Get a report tailored to your role below. Choose your path ↓ Hey advertisers, Did you know that…

  • The business case for marketing balance

    In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage.  It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to lumber. And that’s a problem for marketers focused on lower-funnel…

  • Brands are tracking hashtags to find engaged audiences

    Social media platforms have experienced impressive user and engagement growth the past few years, and many brands are spending big on social, turning to influencers to make more personal (and profitable) connections with consumers. In fact, global marketers say they plan to increase their spend on social media by 53% in the next year, more…

  • A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media

    Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion. Consumers surveyed for our international LGBTQ+ inclusive media perceptions study find the most advertising inclusion on emerging media channels. Social…

  • Understanding how campaign optimization pays off in an ever-expanding media landscape

    There is no shortage of news and research about the effect that streaming is having on TV viewing behaviors. Most recently, U.S. streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. For advertisers, this time of massive viewership fragmentation has considerable implications, yet many have remained focused…

  • Seeking authenticity

    A view of international LGBTQ+ media perceptions Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and the community is acutely aware of this. These changing attitudes vary by country, which means perceptions about the community can vary as well. While this has fostered a greater sense of optimism…