Insights | 20-11-2023
Need to Know: How are TV audiences measured
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
Insights
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Insights | 09-11-2023
TV content distribution is evolving, and audiences are reaping the benefits
The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
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Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
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Insights | 28-09-2023
The Big Ten effect: With 4 new football teams next year, the NCAA conference will extend its TV reach in key markets
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
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Insights | 25-09-2023
As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
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Insights | 22-09-2023
Webinar: Cracking the code of brand success in emerging media channels
Tune in to this insightful webinar to decode the secrets behind building powerful brands in today’s ever-evolving media…
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Insights | 13-09-2023
Beyond today: Why long-term marketing drives business longevity
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
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Insights | 12-09-2023
Hispanics lean into streaming, but still find accurate representation lacking in media
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…
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Insights | 06-09-2023
Media metadata: The essential piece to success in streaming
Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…
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Insights | 30-08-2023
Plot twist: The Suits boomerang highlights the value of streaming content
Capturing an audience’s attention is powerful, and there is incredible value in that, especially when it comes to TV…
