Insights | 23-10-2023
Broadcast bounceback: New TV sports rights deals provide fans with free access to local games
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
Insights
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Insights | 28-09-2023
The Big Ten effect: With 4 new football teams next year, the NCAA conference will extend its TV reach in key markets
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
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Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
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Insights | 14-07-2023
2023 Women’s World Cup tournament predictions
Explore our 2023 Women’s World Cup predictions with Gracenote’s Head of Analysis Simon Gleave as he takes us through…
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Insights | 10-07-2023
Women’s sports viewership on the rise.
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and sponsors can…
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Insights | 26-06-2023
The most influential athletes for the 2023 FIFA Women’s World Cup™
Learn how the most influential Women’s World Cup athletes can grow the sport’s global fanbase well beyond this…
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Insights | 14-06-2023
Building brands with sports sponsorship
In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…
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Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
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Insights | 14-11-2022
A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to…
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Insights | 11-10-2022
Live sports are headed to streaming services, and audiences are ready
With new streaming-exclusive rights deals involving the NFL and MLS in play, fans are ready, as more than one-third of…
