Building brand loyalty with LGBTQ+ audiences

Driving authentic affinity with LGBTQ+ consumers

While some brands are reportedly taking a lighter approach to LGBTQ+ marketing this PRIDE month, Nielsen research shows that LGBTQ+ consumers are open to brand engagement that’s authentic and inclusive. Brands that actively support LGBTQ+ causes and demonstrate inclusivity can build strong loyalty. 

In this webinar, Stacie deArmas, SVP, Diverse Insights & Initiatives, Nielsen, shares the value of brand building and how to earn brand affinity with LGBTQ+ consumers. She is joined by Megan Townsend, Senior Director, Entertainment Research & Analysis, GLAAD, who shares research and resources for brands to better connect with LGBTQ+ audiences.

Learn more about…

The need for brand building

LGBTQ+ consumers’ expectations for brands

How to earn brand affinity


of LGBTQ+ consumers report encountering irrelevant advertising


of the LGBTQ+ community agree that they will stop purchasing from brands that devalue their community


of Black LGBTQ+ audiences are comfortable with targeted advertising