Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

Nov. 03 – Nov. 09, 2025

Program NameRankMinutes (Millions)# of EpisodesStreaming Provider(s)
Frankenstein (2025)
1
1,258
1Netflix
The Witcher
2
945
32Netflix
Stranger Things
3
921
34Netflix
Grey's Anatomy
4
866
454Hulu | Netflix
NCIS
5
770
492Hulu | Netflix | Paramount+ | Pluto TV
Bluey
6
768
154Disney+
Bob's Burgers
7
709
299Hulu
Law & Order
8
689
490Hulu | Peacock
KPop Demon Hunters
9
588
1Netflix
The Fantastic Four: First Steps
10
556
1Disney+

SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Pluto TV, Starz), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Linear TV

Top 10

Broadcast, cable, syndication and live streaming programs

Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).

Week of Nov. 24 – Nov. 30, 2025

PROGRAMRANKVIEWERS P2+ (000)HHLD RATINGORIGINATOR
CBS NFL THURSDAY – CHIEFS VS. COWBOYS
1
57,229
15.1CBS
FOX+TUBI NFL-THU
2
47,669
13.4FOX
CBS NFL-THU POST GAME
3
30,514
8.9CBS
MACYS THANKSGIVING PARADE
4
26,497
10.1NBC
CBS NFL NATIONAL
5
26,265
12.5CBS
NBC NFL TH SPECIAL
6
25,367
8.9NBC
NBC NFL TH PRE-KICK
7
19,280
6.0NBC
BIG NOON SATURDAY-BIG10
8
18,424
8.0FOX
NBC SUNDAY NIGHT FOOTBALL
9
17,479
9.0NBC
THURS NT FOOTBALL-BF
10
16,332
6.2PRIME VIDEO

Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.

* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.

Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – September 2025, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
BERKSHIRE HATHAWAY INC
1
$94.4
3.3INSURANCE & REAL ESTATE
VERIZON COMMUNICATIONS INC
2
$91.6
3.7BUSINESS & CONSUMER SVCS
PROGRESSIVE CORP
3
$89.7
5.3INSURANCE & REAL ESTATE
ABBVIE INC
4
$84.3
6.4HEALTHCARE
ALLSTATE CORP
5
$67.0
2.6INSURANCE & REAL ESTATE
NATIONAL FOOTBALL LEAGUE
6
$65.9
1.4BUSINESS & CONSUMER SVCS
ALPHABET INC
7
$57.6
1.8PUBLISHING & MEDIA
FOX CORP
8
$52.7
2.8PUBLISHING & MEDIA
DEUTSCHE TELEKOM AG
9
$51.7
3.9BUSINESS & CONSUMER SVCS
PROCTER & GAMBLE CO
10
$50.4
8.6TOILETRIES & COSMETICS

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended November 29, 2025 | Console and PC

TITLERANKPrevious week's rankings
Grand Theft Auto VI11
Fortnite24
Call of Duty: Black Ops 732
Battlefield 643
Minecraft510
NBA 2K2665
EA Sports Madden NFL 26711
Borderlands 487
Hollow Knight: Silksong913
Metroid Prime 4: Beyond106

Source: Nielsen Video Games Tracking

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