Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence.

Brands pour more than $200 billion into media every year, yet much is wasted by relying on broad, basic demographics. Are you confident your media dollars are reaching your highest-value audiences that actually drive your business?

It’s time to stop guessing and command your media budget with confidence.

This on-demand session shows you how to use unified audience and advertising intelligence to make smarter media decisions. You’ll gain insights to discover who your highest-value audiences are and where they actually engage before you commit a single dollar.

You’ll learn how to:

• Gain an unfair advantage: See how and where key market players are allocating their ad budget.
• Maximize ROI: Stop guessing and align every dollar of your media spend with where your high-value audiences actually engage.
• Quantify opportunity: Drill down into specific performance metrics across high-growth channels like CTV to fuel effective media spend optimization.

Who should watch:

This session is valuable for in-house marketers and agency professionals in the United States.