Agreement Provides for Audience Measurement of All Tribune TV stations
NEW YORK, NY – March 2, 2015 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, and Tribune Broadcasting, a division of Tribune Media Company (NYSE: TRCO), announced today that they have reached a long-term renewal agreement for Tribune Broadcasting to subscribe to Nielsen TV ratings for all of its stations in every market.
The new arrangement will provide Tribune Broadcasting with a comprehensive view of how consumers watch TV in the changing media landscape. Tribune Broadcasting will be licensed to use Nielsen’s Out of Home (OOH) TV measurement and Return Path Data when introduced, as well as Nielsen’s new Mobile TV Ratings in Local People Meter markets.
“We are very pleased to have Tribune as a highly engaged, long-term partner,” said Matt O’Grady, EVP and Managing Director for Local Media at Nielsen. “We look forward to their continued collaboration as we incorporate key service enhancements such as measuring the out of home audience, capturing viewing on mobile devices, and incorporating Return Path Data from set top boxes into the ratings and calibrating the data using our projectable panels.”
“Expanding our access to more detailed audience research and analytics is extremely important to our company,” said Larry Wert, Tribune Media’s President for Broadcast Media. “We use Nielsen data regularly, and we are glad to have them as partners as video viewing habits continue to rapidly evolve.”
ニールセンについて ニールセン
ニールセン（Nielsen N.V.、NYSE: NLSN）は、消費者の視聴と購買に関する包括的な理解を提供するグローバル・パフォーマンス・マネジメント企業である。ニールセンのウォッチ部門は、メディアや広告のクライアントに、ビデオ、オーディオ、テキストなどコンテンツが消費されるすべてのデバイスを網羅したトータルオーディエンス測定サービスを提供しています。Buy部門は、消費財メーカーや小売業者に対し、業界唯一のグローバルな小売パフォーマンス測定サービスを提供しています。ニールセンは、ウォッチ・セグメントとバイ・セグメント、およびその他のデータソースからの情報を統合することで、クライアントにワールドクラスの測定と、パフォーマンス向上に役立つアナリティクスの両方を提供しています。 S&P500の一社であるニールセンは、100カ国以上で事業を展開し、世界人口の90％以上をカバーしています。詳細はwww.nielsen.com。
ニールセンについて トリビューン・メディア社
Tribune Media Co. (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching over 50 million households, national entertainment network WGN America, available in approximately 71 million households, Tribune Studios, and Tribune Digital Ventures, including Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM, and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit www.tribunemedia.com.
連絡先
NielsenDiane Laura: (646) 654-5759, diane.laura@nielsen.com
Tribune Media Co.Christa Robinson: (212) 210-2794, christa@tribunemedia.com
