December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this period, viewership remained at a level similar to the previous month, recording a slight increase thanks to the linear television offering.
The average time spent in front of the TV screen was 4 hours and 7 minutes, representing a 2-minute increase compared to November 2025. However, it is worth noting that this result is nearly 5 minutes lower than in December 2024, when Poles spent an average of 4 hours and 12 minutes watching television.
In traditional television, December brought a shift among the most-watched stations: TVP2 overtook TVP1, joining Polsat and TVN as market leaders. Viewers favored proven formats and special events. The most popular programs of the month included the cinematic classic “Home Alone” (Polsat), as well as New Year’s Eve concerts: “Sylwestrowa Moc Przebojów” (Polsat) and “Sylwester z Dwójką” (TVP2). Traditionally, the TV series “M jak Miłość” (TVP2) and the news program “Fakty” (TVN) remained in the top five.
The streaming segment maintained the very strong position it established in previous months. In December, streaming’s share reached 10.4%. Among individual platforms, YouTube was the leader in growth within the segment, with its share rising to 2.6% (from 2.5% in November). Netflix maintained a stable viewer base, holding its share at 2.1%.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
