What’s Next: Getting Started with Mobile—What Marketers Need to Know
Mobile is a new medium, and many of the measures that brand marketers use to guide their investments aren’t present or mature yet in mobile. This makes mobile a different animal altogether, which means it’s critical that marketers resist the temptation to simply measure what’s easy to measure.
Running Digital Audiences, Walking Advertising Dollars
Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...
Reports and Insights | Mobile Consumer Report
Nielsen’s 2013 Mobile Consumer Report pulls together findings from surveys, custom and syndicated research conducted around the world in 2012. Data collection methodologies and geographic representations vary by country. The following pages contain a snapshot of the differences and similarities...
Reports and Insights | The Paid Social Media Advertising Report 2013 | Nielsen
Social media has grown exponentially. One out of every seven people in the world has a Facebook page. Nearly four in five active Internet users visit social networks and blogs. Accordingly, marketers are flocking to the medium. Whereas their customers are adopting the medium with purpose, marketers...
Reports and Insights | State of the Media: U.S. Consumer Usage Report | Nielsen
To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...