Featured Insights
Strength in stability: Africa prospects indicator, edition 8
The eighth Nielsen Africa Prospects Report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators covering business, consumer, retail and macro-economic dynamics.
Webinar: The Quest for Convenience
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
WHAT’S NEXT IN AFRICA
Sub-Saharan Africa has uplifted itself from the two decade economic low reached in 2016, bringing a slight easing of pressure but not a return to the robust growth rates previously experienced. In the 5th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed...
Winner Weigh In: Is Consumption Worth its Weight in GRAMMY Gold?
By David Bakula, SVP Nielsen Entertainment From a gripping show-starter by music’s power-couple Beyoncé and Jay Z, to the historic on-screen wedding (presided over by Queen Latifah and Madonna), this year’s 56th GRAMMY Awards found new ways to surprise, electrify and get its audience talking....
Record Roundup: Where Nominated Artist Sales Stand before the 56th Annual GRAMMY Awards
The GRAMMY Awards are the music industry’s biggest night in the U.S.—over 28 million viewers tuned in to the the 55th show last year. In the few hours of performances and awards, a huge concentration of engaged listeners are exposed to some of the newest leaders in music. So while these awards...
U.S. Music Industry Year-End Review: 2013
From toe-tapping hits to head-bobbing beats, music speaks to people’s souls. Today’s consumer has more access to music ever, and they’re gobbling it up any way they can through as many formats as they can. But ever-evolving technologies are changing music consumption—and in 2013, those...
Motion Picture Preferences: LGBT Moviegoers Favor Niche Genres and Buying Tickets Online
“Want to see a movie?” This seemingly simple question opens the flood gates to a whole host of questions for moviegoers today: What genre should they see? Do they see a film a second time? Do they buy tickets online ahead of time? The answers to such questions differ based on personal...