COVID-19: Key questions all marketers should be asking
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
What’s Next in Media Measurement?
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and...
Uncommon Sense: The Appification of TV
For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."
Uncommon Sense: Making Measurement Work for Programmatic Ad Buying
The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad...
Uncommon Sense: Will There Be an Advertising Singularity?
In 1993, Vernor Vinge, a retired professor of mathematics, computer scientist and award-winning science fiction author, argued that the creation of superhuman artificial intelligence would mark the point at which “the human era will be ended.” This idea, associated in popular thinking...
Advertising and Audiences: State of the Media
The advertising landscape landscape is evolving at an unprecedented rate, influenced by largely two factors: media fragmentation and population shifts. These changes are making it increasingly hard to connect with consumers. In order to achieve maximum effectiveness, advertisers need to optimize...
A Record-Setting February, and Not Just for Snowfall
Across the continental U.S., Spring has started to make its annual appearance, likely a welcome change for many—especially those in parts of the Northeast—after one of the coldest and snowiest winters in the history books. But weather wasn’t the only record-breaker this winter. Records fell...
Inspiration and Innovation: Mobile Measurement and the “Battle” of the Sexes
Innovation is a happy word for consumers. Often, technological breakthroughs help consumers live a shade more conveniently and perhaps a little better. However, for the nicely packaged end result—whether it be a revolutionary new device to watch video content on or social media platform that can...
An Era of Growth: The Cross-Platform Report Q4 2013
This year will be another big year in audience measurement as we enable measurement of broadcast and digital video on mobile devices across both the linear and dynamic ad models.
Personal yet Private: Digital Precision is a Win-Win for Marketers and the Mass Affluent
While consumers look for bang for their shopping bucks, companies seek bang for their advertising bucks. And for the biggest bang, marketers should seek consumers with the strongest spending power. Fitting this bill, the “mass affluent” are wealthier than the average Joe and control 26 percent...