North America is ready to drive global growth of the beautiful game. Will you be ready to capitalize? 

Soccer fandom (and investment) in North America has never reached the heights we see across European football, but that could all be about to change. With global tournaments in both 2025 and 2026 on North American soil, will this be a tipping point across fandom, viewership, attendance and sponsorship investment?

Whether you call it soccer or football, our latest webinar reviews how the sport can be used as a platform for brands to build connections with consumers while increasing sponsorship ROI. You’ll also learn how leagues and teams can increase their global fan reach, and why the next two years will be a pivotal turning point in the North American landscape. 

Watch now to discover the latest data and insights around the current global football landscape, including growth trends and sponsorship benchmarks, followed by a panel discussion with Cory Bildstein, Vice President, Partner Solutions & Insights at Major League Soccer and Soccer United Marketing, as well as, Richard Scheer, Senior Manager – Partnerships at Verizon.