Get the Full Picture of Streaming Audiences
Unified streaming measurement
There’s a growing number of ways for viewers to stream content and just as many opportunities to grab or lose their attention. Nielsen offers comprehensive insights for ad and content performance that are proven to drive success for programming, content distribution and ad strategies. From platform performance down to specific program insights, our streaming measurement services help content creators, distributors, and advertisers understand consumer viewing.
Performance by streaming service
A macro view of how consumers engage with streaming platforms
Learn what content is streamed, the amount of time consumers are viewing, the device used to stream (smart TVs, connected devices, video game consoles) and the streaming source application to understand viewing shifts by service.
Streaming program measurement
Measurement of programs and episodes viewed through the top streaming platforms
Develop comprehensive audience profiles of program and episode viewership for linear and CTV devices.
CTV advertising optimization
Real-time CTV advertising personalization
Predict who is most likely viewing on the CTV screen for more relevant advertisements.
Cross-Platform & Intraplatform Insights
Nielsen’s Streaming Solutions cover in-home video streaming on mobile, computer devices, and TV glass to provide a holistic view of engagement across different devices. We also deliver the industry’s first detailed insights into ad supported vs. non-ad-supported subscription tiers across major Streaming Video on Demand (SVOD) providers to unlock key use cases for advertisers and platforms.
Comprehensive Viewer Data
Nielsen provides detailed, persons-level insights into streaming viewership across various platforms. Through precise measurement of who is watching, you can analyze time period and program/episode data that’s broken out by app to make smart decisions that maximize engagement, reach, and ROI of in-home video streaming.
Enhanced Decision-Making
Whether you’re looking to scale your ads business, uncover new audience segments or explore untapped market opportunities, Nielsen is the trusted source in streaming measurement. Our robust methodologies, extensive data coverage, and long-standing reputation for accuracy in audience measurement ensures your investment in streaming is sound.
