Insights

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TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally. While measured in a smaller subset of countries, display Internet ads grew...

One Last Listen to the 2013 Holiday Radio Season

By now the holidays may seem like a distant memory: people are watching their waistlines and stuffing decorations into dark basement corners. But that doesn’t mean we’ve heard the last of the 2013 holiday season. So before you start breaking your new resolutions, let’s recap the impact of...

How Connected Cars Are Driving Consumers Into Auto Showrooms

Tech is everywhere these days: In our pockets, our living rooms and even on the highways. Today, about one in five drivers aware of connected cars is already driving a high-tech vehicle. And as car manufacturers continue to introduce new tech at showcases like the recent International Consumer...

Super Bowl Wins with Super-Sized Wallets

Advertising during the Super Bowl requires very deep pockets, as the average 30-second spot cost marketers well over $3 million the last two years. And the stakes for those dollars are just as big, considering that viewership routinely tops the hundred-million viewer mark. So when you take a step...

Tapping Into India’s Local Hotspots in the Global Bazaar

More than 80 percent of the world’s consumers reside in emerging markets, and they account for nearly 65 percent of the world’s spending on fast-moving consumer goods (FMCG). What’s remarkable is that 60 percent of these consumers are located in rural or smaller towns. In addition, many of...