Insights

Content Type

What’s Empowering the New Digital Consumer?

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to...

Asia-Pacific Consumer Confidence Continues to Climb

Around the world, Asia-Pacific was the only region where consumer confidence increased quarter-on-quarter in the fourth quarter of 2013, rising one index point to 105, according to Nielsen’s latest Global Survey of Consumer Confidence. In six of 14 countries measured, consumer confidence...

What Will Entice Consumers to Open Their Wallets in 2014?

By James Russo, Senior Vice President, Global Consumer Insight, Nielsen Being a consumer these days isn’t always easy, especially when the economy and job markets aren’t cooperating with our lifestyles or our bank accounts. And even though global consumer confidence ended 2013 three index...

Audio is Workin’ for the Weekday

If you’re like most Americans, listening to the radio is part of your regular weekly schedule. In fact, 92 percent of the people in the U.S. over the age of 12 (242 million people) listen to the radio each week. But what you may not be conscious of is where and when you’re most likely

There is No One-Size-Fits-All Strategy in e-Commerce

As futuristic as it may once have sounded, having drones fly through the sky and deliver packaged groceries and other items to consumers’ doorsteps isn’t too far off in the future. Amazon.com is already hard at work on making this a reality, investing heavily in this technology to make same-day...