Insights

Content Type

World Football Report

The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.

Dancing in the End Zone: Ads and Brands that Won Big for Super Bowl XLVIII

While the entertainment quotient of Super Bowl XLVIII might be in question by some, the fact that the big game remained a pillar of American entertainment can’t be disputed. A large contributing factor in the Super Bowl’s entertainment experience—which many viewers even consider the driving...

Year in the Sports Media Report: 2013

In the U.S. and around the world, fans’ passion for sports continues to grow in 2013. And with the addition of Nielsen Audio and Scarborough to Nielsen’s portfolio last year, our “FANALYTICS” platform—what we refer to as the collective intelligence and insights around sports...

Super Bowl XLVIII: Nielsen Twitter TV Ratings Post-Game Report

There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels. According to Nielsen SocialGuide, Tweets in the U.S. about Sunday’s telecast of...

Super Bowl XLVIII Draws 111.5 Million Viewers, 25.3 Million Tweets

According to preliminary results from Nielsen, the telecast of Super Bowl XLVIII on FOX drew an average audience of 111.5 million viewers, who tuned in to watch the first “cold weather” NFL Championship game. The game, in which the Seattle Seahawks defeated the Denver Broncos by a score of 43...

An Audio Playbook for the Big Game

By kickoff time on Sunday, football fans and casual observers everywhere will be settling in to watch or listen to what is an unrivaled broadcasting spectacle in American sporting culture. Yet for as widely appealing as the Super Bowl has become, there’s still nothing quite like the connection...

Nielsen “Kicks Off” Super Bowl Advertiser Hall of Fame

Super Bowl ads—undoubtedly in a class all their own—are roughly 40 percent more memorable than the average commercial, according to Nielsen TV Brand Effect. This, combined with the Super Bowl’s massive reach and high program engagement that has increased over the past five years, are just...