About us

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Whether you’re eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy.  That’s our passion and the very heart of our business.

We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.  And we’re constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth.

Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas.  That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next.

So let’s put our heads together.  We’ll bring our insight to your business and help you grow. 

Get to know our leaders.

Our panelists enrich our understanding of consumers’ shopping and media habits.

Learning is at the core of what we do. We’re honored to lend a hand in shaping the next generation of innovators.

We’re in it for you, not awards.  But we’re happy to be recognized.

Making an impact—and reducing our impact—through information and action.

Lead, innovate, analyze, and connect. Explore exciting new career options at Nielsen.

As a consumer, your opinions and ideas matter.  We’re committed to measuring behavior across ethnicities, cultures and organizations worldwide.

Read our latest press releases and connect with our global press team.