2013 marks a shift in online advertising continuing focus on brand advertising according to the 2013 Online Advertising Performance Outlook by Vizu and the CMO Council.
Restaurant advertisers spend considerable dollars on campaigns aimed at getting consumers to eat up their creative concepts and, ultimately, their food.
By Taddy Hall, Project Director, The Cambridge Group Finishing lunch with a friend several weeks ago, I pulled out my wallet and foraged for a credit card. Struck by my billfold’s girth, he quipped, “What’s in your wallet?” I plunked it down on the table and had to confess that it had the...
According to Rob Wengel from Nielsen Innovation Analytics, Innovating products within established brands that consumers trust can be a powerful strategy.