Insights

Millennials Prefer Cities to Suburbs, Subways to Driveways

Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front...

Consumers’ Golden Years Offer Golden Opportunities Worldwide

Around the globe, aging consumers’ needs are not being fully met. This missed opportunity for retailers, manufacturers and service providers could prove costly, as 2 billion consumers will be 60 years or older by 2050, according to the World Health Organization. In any language, that’s 1 in 5...

The Top 10 Takeaways on Worldwide Aging

The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries. To examine consumer...

Millennials: Technology = Social Connection

Where’s the strangest place you’ve ever used your smartphone or tablet PC? For Millennials, the real question is where haven’t they used their devices. While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977...

Respecting Elders is Good Manners, But Better Business

While age is just a number, it’s becoming increasingly important to retailers, manufacturers and marketers as shifting population trends favor the elderly. A whopping 2 billion people worldwide will be 60 years and older by 2050, according to the World Health Organization. That’s one-in-five...

The Age Gap

The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.

Millennials: Much Deeper Than Their Facebook Pages

It takes a lot to define a generation, and no two generations are alike. As much of the world is watching the young adults in the second-youngest generation develop and become full-fledged consumers, marketers are placing more and more emphasis on how to engage with them. Most are children of Baby...

It’s a New Millennial: Tuning in To Generation Y’s Listeners

Millennials, the young adults that make up Generation Y, are some of the most connected consumers in America today. They’re also steady radio listeners. These teens and twenty-somethings have more ways to consume content than any previous generation, and the options continue to advance. Yet...